It makes me want to be a dad... or have a human seatbelt. Can't decide.
I found this posted on someone else's Facebook yesterday, but thought it was good enough to pass on again. I'm not entirely sure how ethical such an advertisement is. It comes really close to the putting babies in car safety commercials situation, but as a piece of art, this is pretty cool. And while I think sometimes it's not good to play with people's emotions to get them to purchase something, this is more of a PSA. So, in that sense, using a bit of guilt isn't the worst approach. It definitely got to buckle my seatbelt every day, and I walk everywhere. Effective.
Ciao Bella
Matteo "Michelin Man" Yazge
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